Vitamania or Yoga

Vitamania: Vitamins in American Culture

Author: Daniel D Appl

"Have you taken your vitamins today?" That question echoes daily through American households. Thanks to intensive research in nutrition and medicine, the importance of vitamins to health is undisputed. But millions of Americans believe that the vitamins they get in their food are not enough. Vitamin supplements have become a multibillion-dollar industry. At the same time, many scientists, consumer advocacy groups, and the federal Food and Drug Administration doubt that most people need to take vitamin pills. Vitamania tells how and why vitamins have become so important to so many Americans. Rima Apple examines the claims and counterclaims of scientists, manufacturers, retailers, politicians, and consumers from the discovery of vitamins in the early twentieth century to the present. She reveals the complicated interests - scientific, professional, financial - that have propelled the vitamin industry and its would-be regulators. From early advertisements linking motherhood and vitamin D, to Linus Pauling's claims for vitamin C, to recent congressional debates about restricting vitamin products, Apple's insightful history shows the ambivalence of Americans toward the authority of science. She also documents how consumers have insisted on their right to make their own decisions about their health and their vitamins. Vitamania makes fascinating reading for anyone who takes - or refuses to take - vitamins. It will be of special interest to students, scholars, and professionals in public health,the biomedical sciences, history of medicine and science, twentieth-century history, nutrition, marketing, and consumer studies.

Table of Contents:

	List of Illustrations
	Acknowledgments
	Introduction: "Perhaps Your Diet Is Too Modern": The Discovery of Avitaminosis	1
Ch. 1	"They Need It Now": Popular Science and Advertising in the Interwar Period	13
Ch. 2	"To Protect the Interest of the Public": Vitamins, Marketing, and Research	33
Ch. 3	"Superior Knowledge": Pharmacists, Grocers, Physicians, and Linus Pauling	54
Ch. 4	Miles One-A-Day: The History of a Vitamin Dynasty	85
Ch. 5	Acnotabs: Scientific Evidence in the Marketplace	109
Ch. 6	"Millions of Consumers Are Being Misled": The Food and Drug Administration and Consumer Protection	125
Ch. 7	"Preserve Our Health Freedom": Science in Consumer Politics	144
Ch. 8	"Intensity" Makes the Difference: Vitamins in the Political Process	158
	Conclusion: Vitamania?: Vitamins in Late Twentieth-Century United States	179
	Notes	199
	Index	233

Look this: Stalin and Stalinism or Multiple Award Schedule Contracting

Yoga: An Annotated Bibliography of Works in English, 1981-2005

Author: Daren Callahan

Millions of people practice some form of yoga, but they often do so without a clear understanding of its history, traditions, and purposes. This comprehensive bibliography, designed to assist researchers, practitioners, and general readers in navigating the extensive yoga literature, lists and comments upon English-language yoga texts published since 1981. It includes entries for more than 2,400 scholarly as well as popular works, manuals, original Sanskrit source text translations, conference proceedings, doctoral dissertations, and master's theses. Entries are arranged alphabetically by author for easy access, while thorough author, title, and subject indexes will help readers find books of interest.